Consumer Decision-making Processes in Mobile Viral Marketing Campaigns
Crossref DOI link: https://doi.org/10.1016/j.intmar.2013.08.001
Published Online: 2014-02-01
Published Print: 2014-02
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Pescher, Christian
Reichhart, Philipp
Spann, Martin
Text and Data Mining valid from 2014-02-01
