Applicability of Keller’s brand equity model in the B2B chemical market
Crossref DOI link: https://doi.org/10.1080/1331677X.2015.1100841
Published Online: 2015-11-02
Published Print: 2015-01
Update policy: https://doi.org/10.1080/tandf_crossmark_01
Sinčić Ćorić, Dubravka
Jelić, Domagoj
Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.
Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rero20