The quantitative strategic planning matrix: a new marketing tool
Crossref DOI link: https://doi.org/10.1080/0965254X.2016.1148763
Published Online: 2016-04-06
Published Print: 2017-06-07
Update policy: https://doi.org/10.1080/tandf_crossmark_01
David, Meredith E.
David, Fred R.
David, Forest R.
Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.
Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rjsm20