Does “Liking” Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Crossref DOI link: https://doi.org/10.1509/jmr.14.0237
Published Online: 2017-02-01
Published Print: 2017-02
Update policy: https://doi.org/10.1177/sage-journals-update-policy
John, Leslie K.
Emrich, Oliver
Gupta, Sunil
Norton, Michael I.
Text and Data Mining valid from 2017-02-01