Advancing marketing strategy in the marketing discipline and beyond: from promise, to neglect, to prominence, to fragment (to promise?)
Crossref DOI link: https://doi.org/10.1080/0267257X.2017.1326973
Published Online: 2017-05-30
Published Print: 2018-01-02
Update policy: https://doi.org/10.1080/tandf_crossmark_01
Hunt, Shelby D.
Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.
Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rjmm20
