Introduction de la méthodologie d’analyse du<i>storytelling</i>en marketing : principes, apports et mise en œuvre
Crossref DOI link: https://doi.org/10.1177/0767370119828894
Published Online: 2019-03
Published Print: 2019-07
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Chautard, Tiphaine
Collin-Lachaud, Isabelle
Text and Data Mining valid from 2019-03-01