Immediate Responses of Online Brand Search and Price Search to TV Ads
Crossref DOI link: https://doi.org/10.1177/0022242919847192
Published Online: 2019-05-06
Published Print: 2019-07
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Du, Rex Yuxing
Xu, Linli
Wilbur, Kenneth C.
Text and Data Mining valid from 2019-05-06