Film or Film Brand? UK Consumers’ Engagement with Films as Brands
Crossref DOI link: https://doi.org/10.1111/1467-8551.12401
Published Online: 2020-04-04
Published Print: 2021-04
Update policy: https://doi.org/10.1002/crossmark_policy
Kohli, Gurdeep Singh
Yen, Dorothy
Alwi, Sharifah
Gupta, Suraksha http://orcid.org/0000-0002-1044-1796
Version of Record valid from 2020-04-04
Publication History
Received: 2018-09-29
Accepted: 2020-01-04
Published: 2020-04-04