Is Nestlé a Lady? The Feminine Brand Name Advantage
Crossref DOI link: https://doi.org/10.1177/0022242921993060
Published Online: 2021-05-05
Published Print: 2021-11
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Pogacar, Ruth
Angle, Justin
Lowrey, Tina M.
Shrum, L. J.
Kardes, Frank R.
License valid from 2021-05-05