Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity
Crossref DOI link: https://doi.org/10.1002/mar.21815
Published Online: 2023-03-30
Published Print: 2023-07
Update policy: https://doi.org/10.1002/crossmark_policy
Massi, Marta https://orcid.org/0000-0003-3421-5483
Piancatelli, Chiara https://orcid.org/0000-0003-0960-1665
Vocino, Andrea https://orcid.org/0000-0002-5551-9059
Version of Record valid from 2023-03-30
Publication History
Received: 2022-07-13
Accepted: 2023-03-15
Published: 2023-03-30
