The Evolution of Marketing as an Innovative Knowledge Stream: The Evolving Role of Stakeholder Causal Scope
Crossref DOI link: https://doi.org/10.1007/978-3-319-90945-5_8
Published Online: 2018-09-04
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Shams, S. M. Riad
License valid from 2018-01-01