Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry
Crossref DOI link: https://doi.org/10.1007/s11365-020-00669-8
Published Online: 2020-05-16
Published Print: 2020-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Niemand, Thomas
Kraus, Sascha http://orcid.org/0000-0003-4886-7482
Mather, Sophia
Cuenca-Ballester, Antonio C.
Funding for this research was provided by:
University of Durham
Text and Data Mining valid from 2020-05-16
Version of Record valid from 2020-05-16
Article History
First Online: 16 May 2020