Examining the impact of celebrity endorsements across consumer segments: an empirical study of Tiger Woods’ endorsement effect on golf equipment
Crossref DOI link: https://doi.org/10.1007/s11002-018-9455-8
Published Online: 2018-05-03
Published Print: 2018-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Derdenger, Timothy P. http://orcid.org/0000-0002-4274-5479
Text and Data Mining valid from 2018-05-03
Article History
First Online: 3 May 2018