Multimedia tool as a predictor for social media advertising- a YouTube way
Crossref DOI link: https://doi.org/10.1007/s11042-016-4249-6
Published Online: 2016-12-16
Published Print: 2017-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gupta, Harshita http://orcid.org/0000-0001-7726-6104
Singh, Saumya
Sinha, Priyanka
License valid from 2016-12-16