Greening the competitive advantage: antecedents and consequences of green brand equity
Crossref DOI link: https://doi.org/10.1007/s11135-015-0232-y
Published Online: 2015-06-21
Published Print: 2016-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bekk, Magdalena
Spörrle, Matthias
Hedjasie, Rebekka
Kerschreiter, Rudolf
Text and Data Mining valid from 2015-06-21