Brand experience manual: bridging the gap between brand strategy and customer experience
Crossref DOI link: https://doi.org/10.1007/s11846-020-00399-9
Published Online: 2020-06-16
Published Print: 2021-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Motta-Filho, Mauricy A. http://orcid.org/0000-0001-5084-2036
Text and Data Mining valid from 2020-06-16
Version of Record valid from 2020-06-16
Article History
Received: 23 April 2019
Accepted: 6 June 2020
First Online: 16 June 2020