Brand authenticity, its conceptualization, and its relevance to nonprofit marketing
Crossref DOI link: https://doi.org/10.1007/s12208-017-0177-z
Published Online: 2017-02-22
Published Print: 2017-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wymer, Walter http://orcid.org/0000-0002-5864-2829
Akbar, Mohammad Muzahid
License valid from 2017-02-22