Consequences of customer engagement behavior: when negative Facebook posts have positive effects
Crossref DOI link: https://doi.org/10.1007/s12525-016-0220-7
Published Online: 2016-04-01
Published Print: 2016-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bitter, Sofie
Grabner-Kräuter, Sonja
License valid from 2016-04-01