Zhao, Zhenzhen
Balagué, Christine
This article is maintained by: Elsevier
Article Title: Designing branded mobile apps: Fundamentals and recommendations
Journal Title: Business Horizons
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.bushor.2015.01.004
Content Type: article
Copyright: Copyright © 2015 Kelley School of Business, Indiana University. Published by Elsevier Inc.