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Game on: Engaging customers and employees through gamification

Crossref DOI link: https://doi.org/10.1016/j.bushor.2015.08.002

Published Print: 2016-01

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Robson, Karen

Plangger, Kirk

Kietzmann, Jan H.

McCarthy, Ian

Pitt, Leyland
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This article is maintained by: Elsevier

Article Title: Game on: Engaging customers and employees through gamification

Journal Title: Business Horizons

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.bushor.2015.08.002

Content Type: article

Copyright: Copyright © 2015 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved.