Xiong, Lina
King, Ceridwyn
Piehler, Rico
This article is maintained by: Elsevier
Article Title: “That's not my job”: Exploring the employee perspective in the development of brand ambassadors
Journal Title: International Journal of Hospitality Management
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.ijhm.2013.07.009
Content Type: article
Copyright: Copyright © 2013 Elsevier Ltd. All rights reserved.