Lee, Seonjeong (Ally)
Jeong, Miyoung
This article is maintained by: Elsevier
Article Title: Enhancing online brand experiences: An application of congruity theory
Journal Title: International Journal of Hospitality Management
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.ijhm.2014.03.008
Content Type: article
Copyright: Copyright © 2014 Elsevier Ltd. All rights reserved.