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Is bigger always better? The unit effect in carbon emissions information

Crossref DOI link: https://doi.org/10.1016/j.ijresmar.2015.10.002

Published Print: 2016-03

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Cadario, Romain

Parguel, Béatrice

Benoit-Moreau, Florence
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This article is maintained by: Elsevier

Article Title: Is bigger always better? The unit effect in carbon emissions information

Journal Title: International Journal of Research in Marketing

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.ijresmar.2015.10.002

Content Type: article

Copyright: Copyright © 2015 Elsevier B.V. All rights reserved.