Funding for this research was provided by:
Marketing Science Institute (41821)
This article is maintained by: Elsevier
Article Title: Measuring and forecasting mobile game app engagement
Journal Title: International Journal of Research in Marketing
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.ijresmar.2019.01.002
Content Type: article
Copyright: © 2019 Elsevier B.V. All rights reserved.