Järvinen, Joel http://orcid.org/0000-0002-8353-562X
Taiminen, Heini http://orcid.org/0000-0002-3085-0263
This article is maintained by: Elsevier
Article Title: Harnessing marketing automation for B2B content marketing
Journal Title: Industrial Marketing Management
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.indmarman.2015.07.002
Content Type: article
Copyright: Copyright © 2015 Elsevier Inc. All rights reserved.