Baye, Michael R.
De los Santos, Babur
Wildenbeest, Matthijs R. https://orcid.org/0000-0002-4244-5409
This article is maintained by: Elsevier
Article Title: What’s in a name? Measuring prominence and its impact on organic traffic from search engines
Journal Title: Information Economics and Policy
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.infoecopol.2016.01.002
Content Type: article
Copyright: Copyright © 2016 Published by Elsevier B.V.