Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals
Crossref DOI link: https://doi.org/10.1016/j.intmar.2015.09.005
Published Online: 2022-02-15
Published Print: 2015-11
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Koch, Oliver Francis
Benlian, Alexander
Funding for this research was provided by:
Werner-Jackstaedt-Foundation (010103/56300720)
Text and Data Mining valid from 2015-11-01
