Shankar, Venkatesh
Kleijnen, Mirella
Ramanathan, Suresh
Rizley, Ross
Holland, Steve
Morrissey, Shawn
This article is maintained by: Elsevier
Article Title: Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues
Journal Title: Journal of Interactive Marketing
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.intmar.2016.03.002
Content Type: article
Copyright: © 2016 Direct Marketing Educational Foundation, Inc. dba Marketing EDGE. All rights reserved.