Krafft, Manfred
Arden, Christine M.
Verhoef, Peter C.
This article is maintained by: Elsevier
Article Title: Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?
Journal Title: Journal of Interactive Marketing
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.intmar.2017.03.001
Content Type: article
Copyright: © 2017 Direct Marketing Educational Foundation, Inc. dba Marketing EDGE.