Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?
Crossref DOI link: https://doi.org/10.1016/j.intmar.2017.03.001
Published Online: 2022-01-31
Published Print: 2017-08
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Krafft, Manfred
Arden, Christine M.
Verhoef, Peter C.
Text and Data Mining valid from 2017-08-01
