Ilhan, Behice Ece
Kübler, Raoul V.
Pauwels, Koen H.
Funding for this research was provided by:
Marketing Science Institute (4-1856)
This article is maintained by: Elsevier
Article Title: Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media
Journal Title: Journal of Interactive Marketing
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.intmar.2018.01.003
Content Type: article
Copyright: © 2018 Direct Marketing Educational Foundation, Inc. dba Marketing EDGE. All rights reserved.