Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media
Crossref DOI link: https://doi.org/10.1016/j.intmar.2018.01.003
Published Online: 2022-01-31
Published Print: 2018-08
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Ilhan, Behice Ece
Kübler, Raoul V.
Pauwels, Koen H.
Funding for this research was provided by:
Marketing Science Institute (4-1856)
Text and Data Mining valid from 2018-08-01
