Leclercq, Thomas
Hammedi, Wafa
Poncin, Ingrid
This article is maintained by: Elsevier
Article Title: The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities
Journal Title: Journal of Interactive Marketing
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.intmar.2018.04.004
Content Type: article
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