The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities
Crossref DOI link: https://doi.org/10.1016/j.intmar.2018.04.004
Published Online: 2022-01-31
Published Print: 2018-11
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Leclercq, Thomas
Hammedi, Wafa
Poncin, Ingrid
Text and Data Mining valid from 2018-11-01
