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Measuring consumer-based brand authenticity

Crossref DOI link: https://doi.org/10.1016/j.jbusres.2013.06.001

Published Print: 2014-06

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Napoli, Julie

Dickinson, Sonia J.

Beverland, Michael B.

Farrelly, Francis
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This article is maintained by: Elsevier

Article Title: Measuring consumer-based brand authenticity

Journal Title: Journal of Business Research

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jbusres.2013.06.001

Content Type: article

Copyright: Copyright © 2013 Elsevier Inc. All rights reserved.