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Ingredient branding for a luxury brand: The role of brand and product fit

Crossref DOI link: https://doi.org/10.1016/j.jbusres.2016.04.173

Published Print: 2016-12

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Moon, Hakil

Sprott, David E.
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Article Title: Ingredient branding for a luxury brand: The role of brand and product fit

Journal Title: Journal of Business Research

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jbusres.2016.04.173

Content Type: article

Copyright: © 2016 Elsevier Inc. All rights reserved.