Gordon-Hecker, Tom http://orcid.org/0000-0003-2452-2260
Pittarello, Andrea
Shalvi, Shaul
Roskes, Marieke http://orcid.org/0000-0002-1961-5799
Funding for this research was provided by:
Horizon 2020 (ERC-StG-637915)
Netherlands Organization for Scientific Research (451-15-030)
This article is maintained by: Elsevier
Article Title: Buy-one-get-one-free deals attract more attention than percentage deals
Journal Title: Journal of Business Research
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jbusres.2019.02.070
Content Type: article
Copyright: © 2019 Elsevier Inc. All rights reserved.