Watts, Jameson K.M. http://orcid.org/0000-0002-1932-7551
Koput, Kenneth W.
Funding for this research was provided by:
Institute for Business Markets of the Pennsylvania State University
This article is maintained by: Elsevier
Article Title: The downside of prominence in a network of marketing alliances
Journal Title: Journal of Business Research
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jbusres.2019.07.012
Content Type: article
Copyright: © 2019 Elsevier Inc. All rights reserved.