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What is augmented reality marketing? Its definition, complexity, and future

Crossref DOI link: https://doi.org/10.1016/j.jbusres.2021.12.084

Published Print: 2022-03

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Rauschnabel, Philipp A.

Babin, Barry J.

tom Dieck, M. Claudia

Krey, Nina

Jung, Timothy
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This article is maintained by: Elsevier

Article Title: What is augmented reality marketing? Its definition, complexity, and future

Journal Title: Journal of Business Research

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jbusres.2021.12.084

Content Type: simple-article

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