Cagé, Julia
Rouzet, Dorothée
This article is maintained by: Elsevier
Article Title: Improving “national brands”: Reputation for quality and export promotion strategies
Journal Title: Journal of International Economics
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jinteco.2014.12.013
Content Type: article
Copyright: Copyright © 2015 Elsevier B.V. All rights reserved.