This article is maintained by: Elsevier
Article Title: The Economic Benefits to Retailers from Customer Participation in Proprietary Web Panels
Journal Title: Journal of Retailing
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jretai.2015.12.003
Content Type: article
Copyright: © 2015 New York University. Published by Elsevier Inc. All rights reserved.