Blut, Markus
Teller, Christoph
Floh, Arne
This article is maintained by: Elsevier
Article Title: Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis
Journal Title: Journal of Retailing
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jretai.2018.03.001
Content Type: article
Copyright: © 2018 The Authors. Published by Elsevier Inc. on behalf of New York University.