Wafa, Syarifah Nurleyana
Hashim, Ellyna
This article is maintained by: Elsevier
Article Title: Adoption of Mobile Augmented Reality Advertisements by Brands in Malaysia
Journal Title: Procedia - Social and Behavioral Sciences
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.sbspro.2016.05.077
Content Type: article
Copyright: © 2016 The Author(s). Published by Elsevier Ltd.