Ryu, Kyungin http://orcid.org/0000-0001-7441-9873
Lehto, Xinran Y.
Gordon, Susan E.
Fu, Xiaoxiao http://orcid.org/0000-0002-9590-5384
This article is maintained by: Elsevier
Article Title: Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
Journal Title: Tourism Management
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.tourman.2018.10.021
Content Type: article
Copyright: © 2018 Elsevier Ltd. All rights reserved.