Howard, Dana
Mangold, W. Glynn
Johnston, Tim
This article is maintained by: Elsevier
Article Title: Managing your social campaign strategy using Facebook, Twitter, Instagram, YouTube & Pinterest: An interview with Dana Howard, social media marketing manager
Journal Title: Business Horizons
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.bushor.2014.05.001
Content Type: simple-article
Copyright: Copyright © 2014 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved.