Koch, Oliver Francis http://orcid.org/0000-0002-0611-6245
Benlian, Alexander
Funding for this research was provided by:
Werner-Jackstaedt-Foundation (010103/56300720)
This article is maintained by: Elsevier
Article Title: Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals
Journal Title: Journal of Interactive Marketing
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.intmar.2015.09.005
Content Type: article
Copyright: Copyright © 2015 Marketing EDGE.org. Published by Elsevier Inc. All rights reserved.