Hollebeek, Linda D.
Macky, Keith
Funding for this research was provided by:
Montpellier Business School
Norwegian Research Council
This article is maintained by: Elsevier
Article Title: Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications
Journal Title: Journal of Interactive Marketing
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.intmar.2018.07.003
Content Type: article
Copyright: © 2019 Direct Marketing Educational Foundation, Inc. dba Marketing EDGE. All rights reserved.