Merchant, Altaf
Rose, Gregory M.
This article is maintained by: Elsevier
Article Title: Effects of advertising-evoked vicarious nostalgia on brand heritage
Journal Title: Journal of Business Research
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jbusres.2012.05.021
Content Type: article
Copyright: Copyright © 2012 Elsevier Inc. All rights reserved.