Yadav, Mayank
Joshi, Yatish
Rahman, Zillur
This article is maintained by: Elsevier
Article Title: Mobile Social Media: The New Hybrid Element of Digital Marketing Communications
Journal Title: Procedia - Social and Behavioral Sciences
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.sbspro.2015.03.229
Content Type: article
Copyright: Copyright © 2015 The Authors. Published by Elsevier Ltd.