How do advertised brands benefit from private labels? An application of rational expectations models
Crossref DOI link: https://doi.org/10.1080/00036846.2014.916388
Published Online: 2014-05-08
Published Print: 2014-08-23
Update policy: https://doi.org/10.1080/tandf_crossmark_01
Chen, G. R.
Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.
Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=raec20