Celebrity endorsements, self-brand connection and relationship quality
Crossref DOI link: https://doi.org/10.1080/02650487.2015.1041632
Published Online: 2015-05-13
Published Print: 2016-05-03
Update policy: https://doi.org/10.1080/tandf_crossmark_01
Dwivedi, Abhishek
Johnson, Lester W.
McDonald, Robert
Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.
Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rina20