Digital Native Advertising: Practitioner Perspectives and a Research Agenda
Crossref DOI link: https://doi.org/10.1080/15252019.2017.1357513
Published Online: 2017-08-22
Published Print: 2017-07-03
Update policy: https://doi.org/10.1080/tandf_crossmark_01
Harms, Bianca
Bijmolt, Tammo H.A.
Hoekstra, Janny C.
Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.
Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=ujia20