Does Product Placement Change Television Viewers’ Social Behavior?
Crossref DOI link: https://doi.org/10.1371/journal.pone.0138610
Published Online: 2015-09-23
Update policy: https://doi.org/10.1371/journal.pone.corrections_policy
Paluck, Elizabeth Levy
Lagunes, Paul
Green, Donald P.
Vavreck, Lynn
Peer, Limor
Gomila, Robin
Version of Record valid from 2015-09-23